Challenge
- The dealer network had to grow quickly and measurably.
- Dealer-candidate traffic had to be separated from end-user traffic.
- Application quality and speed both mattered for the follow-up process.
All references
Case study
B2B Enerji: 300+ Dealers Acquired in Two Months Through Meta and Google Campaigns
Prosis structured Meta and Google campaigns around a single dealership application goal for B2B Enerji, and more than 300 dealers were acquired during the two-month campaign period.
300+2 ayMeta + Google
Approach
- Structured Meta and Google campaigns as separate funnels around the dealership application goal.
- Connected dealer-focused messaging, creative, and page flow directly to the application form.
- Optimized budget by comparing channel performance on application cost and lead quality.
Results
- More than 300 dealers were acquired during the two-month campaign period.
- Meta and Google were managed together around one application goal.
- The dealer-candidate flow became trackable in the same system as campaign data.