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Case study

MySterio: 63% Below Category Benchmark on Cost per Qualified Form

Prosis rebuilt MySterio's Meta advertising around a qualified-form objective rather than raw form volume; in Meta's own category benchmark, cost per qualified form came in 63% lower than comparable advertisers.

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Challenge

  • Interest in meditation content came from a broad audience, and part of the incoming forms carried no real intent to participate.
  • A campaign setup built for form volume pulled real cost upward through unqualified demand.
  • A testing structure was needed to show which creative and messaging produced genuine intent.

Approach

  • Tied campaign optimization to the qualified-form signal instead of total form count.
  • Tested creative and messaging variants to separate the audience genuinely interested in the meditation experience.
  • Restructured the form flow so low-intent requests filtered themselves out.

Results

  • In Meta's category benchmark, cost per qualified form came in 63% lower than comparable advertisers.
  • Budget shifted toward the creative and audiences that grew qualified demand rather than form count.
  • Campaign data made it readable which message produced real intent to participate.