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Case study

PawBooking: 11.25 Daily Conversions Across Pet Taxi and Pet Hotel Search

Prosis split PawBooking's Google Ads account into separate ad groups for pet taxi and pet hotel services; the two groups produced an average of 11.25 conversions per day at 10.8 TRY and 11.3 TRY cost per click.

11,2510,8 TL11,3 TL

Challenge

  • Pet taxi and pet hotel demand carried different urgency and price expectations but ran inside one campaign structure.
  • Average transaction value left a narrow margin for ad spend, so cost per click had to stay under control.
  • Conversion measurement was needed to show whether incoming demand actually turned into bookings.

Approach

  • Separated pet taxi and pet hotel into distinct ad groups, matching keywords and ad copy to each service's own search language.
  • Structured bids and keywords to keep cost per click manageable at the service level.
  • Defined booking and form actions as conversions and tied campaign optimization to that signal.

Results

  • The pet taxi ad group ran at 10.8 TRY and the pet hotel ad group at 11.3 TRY average cost per click.
  • Together the two ad groups produced an average of 11.25 conversions per day.
  • Service-level separation made it readable which service generated demand at which cost.