Challenge
- Channels ran separately, so it was unclear where budget produced real return.
- Channel, creative, and offer had to be aligned within one plan.
- Sustaining performance required a regular optimization cycle.
All references
Case study
Sigorta Dahisi: 10x Average ROAS Through Multi-Channel Performance Management
Prosis connected Sigorta Dahisi's advertising operation to a single multi-channel performance plan, and campaigns reached a 10x average ROAS during the engagement period.
10xÇok kanallıFunnel bazlı
Approach
- Connected all channels to a single performance plan and allocated budget by return data.
- Rebuilt channel-level funnels together with creative, messaging, and offer flow.
- Turned conversion and data tracking into the input for campaign optimization.
Results
- Campaigns reached a 10x average ROAS during the engagement period.
- Channels worked as parts of the same growth plan rather than replacing each other.
- Budget allocation became manageable with channel-level return data.