Ad Data Infrastructure

Don't let your ad algorithm learn from the wrong data.

We set up your pixel, tag, API, GA4, GTM, and conversion event infrastructure based on the ad platforms you use. That way, platforms work with accurately measured actions instead of incomplete, wrong, or duplicate data.

Meta Pixel & CAPI
Google Ads, GA4 & GTM
TikTok & LinkedIn API
Event mapping & deduplication
Let's Check Your Data InfrastructureWhat's Set Up?

Pre-assessment for your company

Is Ad Data Infrastructure Setup right for your company?

Share your website and goal; let's discuss the scope that fits your needs.

✓ Needs and current infrastructure✓ The right solution and implementation scope✓ A call focused on priority actions

Free initial consultation.By submitting, you confirm you have reviewed the KVKK privacy notice .

Signal route

The technical journey of a conversion to the ad platform.

This isn't an ad management page; it's a technical setup page that designs how the right action reaches the right platform with the right identity and parameters.

01

Action

Form, call, WhatsApp, purchase

02

Collection

Pixel, tag, dataLayer

03

Matching

Event ID, user data, click ID

04

Verification

Deduplication, testing, debugging

Problem

Having a pixel doesn't mean your data infrastructure works correctly.

In many ad accounts, the measurement infrastructure looks installed. But events may be missing, conversions may be wrong, or the same action may be counted more than once.

Conversions may be miscounted

Form submissions, test transactions, or repeated actions can look like real conversions.

Platforms may be receiving incomplete signals

If critical conversion events are missing, Meta, Google, TikTok, or LinkedIn can't learn correctly.

The pixel / tag is installed, but events are missing

Actions such as forms, WhatsApp, phone, purchases, or applications may not be sent as the right events.

API connections may be faulty

In server-side transfer, event matching, parameters, or deduplication may be incomplete.

The same conversion can be counted twice

If events sent from the browser and the server don't match, results in the ad dashboard get inflated.

Ecommerce events may be sent with missing parameters

Purchase or AddToCart events may run without value, currency, content_ids, or order_id.

Solution

We set up the infrastructure that sends accurate signals to the ad platforms you use.

This service isn't ad strategy, campaign management, or training. The technical measurement infrastructure is scoped according to the platforms used, the website structure, and the actions that need to be tracked.

Meta ad data infrastructure

  • Meta Pixel
  • Meta CAPI
  • Pixel + CAPI event matching
  • Event ID generation and deduplication
  • fbp / fbc, user data, and Event Match Quality checks
  • Lead, Purchase, AddToCart, InitiateCheckout, ViewContent, and custom events

Google ad data infrastructure

  • Google Ads Conversion Tracking
  • GA4 events and key event configuration
  • GTM tag / trigger / variable structure
  • Enhanced Conversions eligibility check
  • Form, phone, WhatsApp, and purchase conversions
  • GA4 / Google Ads link check

TikTok ad data infrastructure

  • TikTok Pixel
  • TikTok Events API
  • Pixel + Events API event matching
  • Event ID / deduplication check
  • ViewContent, AddToCart, InitiateCheckout, Purchase
  • SubmitForm, CompleteRegistration, Contact, and custom events

LinkedIn ad data infrastructure

  • LinkedIn Insight Tag
  • LinkedIn Conversion Tracking
  • LinkedIn Conversions API
  • Website, lead, demo request, and contact form events
  • Offline / CRM-sourced conversion eligibility check
  • Deduplication eligibility check

Event types

The right events are set up for your business model.

The same event list isn't applied to every client. The event plan is defined by your business model, ad goal, web infrastructure, and the platforms you use.

Lead-based service businesses

FormOpenFormStartFormSubmitLeadWhatsAppClickPhoneClickAppointmentClickPricingViewHighIntentViewContact

E-ticaret

ViewContentProductClickViewCategoryAddToCartInitiateCheckoutAddPaymentInfoPurchaseSearchCompletePaymentOrderComplete

B2B / high-ticket services

ContactClickProposalRequestDemoRequestFileDownloadCaseStudyViewPricingViewQualifiedLeadBookMeetingSalesCallRequest

Custom software / form structures

Custom event mappingdataLayer eventsCRM / form endpoint eventsThank-you page trackingMulti-step form trackingOffline conversion eligibility checkAPI-based event sending

Not every platform has to be set up.

The goal isn't to set up Meta, Google, TikTok, and LinkedIn for every brand at once; it's to find the right solution for the ad channels actually in use.

Meta only: Pixel, CAPI, event mapping, deduplication, and lead / WhatsApp / form events.

Meta + Google: Pixel, CAPI, GA4, GTM, and form / call / WhatsApp / purchase events.

Ecommerce: A multi-channel event structure with purchase, value, currency, content_ids, and order_id parameters.

B2B LinkedIn: Insight Tag, conversion tracking, and demo / quote / qualified lead events.

Sending the event isn't enough; it has to be sent with the right parameters.

Depending on the channel used and the data available, event name, ID, time, source URL, click ID, browser ID, user data, value, currency, content IDs, and order ID are checked.

Event IDEvent timeClick IDfbp / fbcgclid / gbraid / wbraidttclidli_fat_idEmail / phone hashValue / currencyContent IDs / order ID

One count, the right signal

Don't let the same conversion be counted twice.

When the pixel, tag, and API work together, conversions can look higher than they are if browser-side and server-side events aren't matched correctly.

An event ID structure is set up
Browser and server events are matched
Deduplication is checked
Verified with test tools

Compatibility

Adapted to your website's infrastructure.

Where a native integration is enough, we use it; when needed, we proceed with GTM, the dataLayer, custom events, server-side events, or a custom API connection.

WordPressWooCommerceShopifyIKASTicimaxIdeasoftWebflowWixNext.jsReactFirebaseCustom softwareCustom formLanding pageCRMCustom backend / API

Included

  • Platform selection
  • Pixel / tag setup
  • API-based conversion transfer
  • GA4 and GTM setup
  • Google Ads conversion tracking
  • TikTok Pixel / Events API
  • LinkedIn Insight Tag / Conversions API
  • Event mapping
  • Deduplication
  • Testing, debugging, and technical handover document

Not included

  • Campaign strategy
  • Funnel strategy
  • Ad management
  • Monthly optimization
  • Creative production
  • Ad copywriting
  • Audience recommendations
  • Budget planning
  • Ad panel training
  • Weekly reporting
  • Performance consulting

Setup process

How does the setup work?

At every stage, the goal is to reliably produce the conversion signal the ad platform actually needs.

  1. 1

    Current infrastructure check

  2. 2

    Defining the platform scope

  3. 3

    An event plan based on your business model

  4. 4

    Pixel, tag, API, GA4, GTM, and conversion tracking setup

  5. 5

    Parameter and deduplication check

  6. 6

    Platform tests and verification

  7. 7

    Short technical handover document

Frequently asked questions

Common questions

The most frequently asked questions about ad data infrastructure setup.

01What is ad data infrastructure setup?

It's the setup of pixels, tags, server-side APIs (CAPI/Conversions API), GA4, GTM, and event mapping to send accurate conversion signals to ad platforms such as Meta, Google, TikTok, and LinkedIn. It isn't ad management or campaign strategy; it's technical measurement infrastructure that requires only process automation and system integration.

02Which platforms does this service cover?

Depending on your needs, it can cover any one or several of Meta (Pixel + CAPI), Google (Ads Conversion Tracking, GA4, GTM), TikTok (Pixel + Events API), and LinkedIn (Insight Tag + Conversions API); the same platform set isn't installed for every brand.

03How is the problem of the same conversion being counted twice (deduplication) solved?

An event ID structure is set up, browser-side (pixel) and server-side (CAPI) events are matched and verified with test tools, so the same conversion isn't counted twice.

04What steps does the setup process include?

It's completed with a check of the current infrastructure, defining the platform scope, an event plan based on your business model, pixel/tag/API/GA4/GTM setup, parameter and deduplication checks, platform tests, and a short technical handover document.

05Are ad management or campaign strategy within this scope?

No. Campaign strategy, funnel strategy, ad management, creative production, and ad copywriting are outside the scope of this service; only the technical measurement infrastructure (system integration and process automation) is set up.

ProAds AI connection

The right data foundation for ProAds AI.

ProAds AI uses the data coming from your ad account when interpreting campaign performance, creatives, and ad memory. If the data is incomplete or wrong, the interpretations won't be sound either.

Ad Data Infrastructure

Makes sure the pixel, tag, API, GA4, GTM, and events work correctly.

ProAds AI

Uses this data to interpret campaign performance, ad memory, and optimization recommendations.

Explore ProAds AI

Are the conversions you see in your ad panel really accurate?

Let's check your pixel/tag setup, API connections, and conversion events. Let's identify missing, wrong, or duplicate events and set up the infrastructure that sends accurate signals.

Let's Check Your Data Infrastructure