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Case study

YBE Solar Electric: Merchant API Stabilization and Google Ads Optimization

Prosis stabilized catalog errors caused by manual product uploads through Merchant API work and moved Google Ads campaigns from 1.39x ROAS to an 8-10x ROAS range in the project period.

1,39x8-10xMerchant API

Challenge

  • Manual product uploads created catalog instability.
  • Merchant Center errors limited ad performance.
  • Campaigns were at 1.39x ROAS before optimization.

Approach

  • Improved catalog flow through Merchant API.
  • Reduced product data error sources.
  • Optimized Google Ads around product structure, bidding, and performance data.

Results

  • Catalog flow became more stable.
  • Google Ads reached an 8-10x ROAS range in the project period.
  • Technical catalog work and ad optimization were handled together.