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Technical SEO and High-Ticket Education Campaign

Prosis improved the Semrush SEO score from 26 to 86, built metadata infrastructure, and optimized high-ticket education campaigns with an average form cost of 259 TL during the campaign period.

Technical SEOMeta data infrastructurePerformance ad management
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Fatih Elibol

Case Study

01

26 → 86

Semrush SEO score

02

3 → 18

Sales: previous 2 months vs. first month

03

259 TRY

Average cost per form

Starting Point

The Need

  • The site had a low technical SEO score.
  • Metadata infrastructure was weak.
  • High-ticket education campaigns needed controlled form costs.

System Design

Approach

  • Prioritized technical SEO issues.
  • Rebuilt metadata structure around page intent.
  • Optimized campaigns around audience, message, and form cost.

Measured Outputs

Results

  • Semrush SEO score increased from 26 to 86.
  • The first month with Prosis produced 18 sales compared with 3 sales in the prior two-month period.
  • Average form cost stayed at 259 TL during the campaign period.

Measurement and Evidence Note

Scope of the results

Measurement scope

The SEO score is based on Semrush measurement; the sales comparison compares the last two months before the engagement with the first month working with Prosis; form cost belongs to the relevant campaign period.

Evidence note

Semrush and campaign data can be shared in anonymized form, in line with client consent and personal data limits.

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